Search Engine Optimization (SEO)

Traffic is nice. Revenue is better. Each website is unique in its own way and hence there is Search Engine Optimization (SEO)

Today’s SEO isn’t just about keyword counts or backlinks from high PageRank websites.  It’s about delivering content that the search engines want to reward and that drives customers through your sales funnel.  It’s about being found in all the right places, and it’s about using that visibility to drive real, measurable growth in your company’s bottom line.

Organic SEO (search engine optimization), sometimes referred to as natural search optimization, website SEO, or just plain old SEO, is the process of improving the rankings of a website in search engine results for specific targeted keyword phrases. Organic search results are "free" in a sense – that is, you don’t pay for a listing in the search results pages for your keywords, as you do with pay per click advertising, like Google’s AdWords and others.

Unlike paid search, the benefits of organic SEO can be seen long after the initial SEO work has been completed. With paid search, your ads in the search engine listings stop once you stop paying for them or you have met your budget. Organic SEO techniques, on the other hand, can keep showing up for an indefinite time period. Of course, it helps to continue your website SEO efforts at least on a limited basis to help maintain your rankings and improve those where you’re not ranking as well in the search engines as you’d like. At PixaMind, its a process,

Studying the competition

The competition in today's market is unlimited, and it is not unknown that businesses have to follow rigorous strategies in order to survive in the business. Before understanding the consumer market, it is important to understand the competitors market who have been performing well in the market. These analyses are the first step taken by PixaMind. We also understand the basic marketing techniques being used by the competitors, so that our clients can have an edge over their competition.

Appropriate Keywords

Keywords are the base for SEO marketing, and if you do not use the right keywords for your website then expecting a good ranking in search engines will never be fulfilled. It is better to be specific than being too general or just too complex in deciding the keywords. Market can be analyzed before deciding on this as well which is again done by the experts at PixaMind.

Content Optimization

You might choose the right keyword, but even the content must be so designed that the keywords should not fall short or even get stuffed in the matter. It is important to keep the content short and let it reveal everything that you want to share in an effective way. There are rules in copywriting that are taken care by PixaMind so that your organization gets the right exposure on search engines.

Building Links

Stuffing all the information is not possible on the home page itself. It is important to build links at appropriate spots in order to give better information to the visitors. Considering keywords is again important here because it will give a better exposure in search engines.